A Bit About Me
I'm Madi Norris, a creative and driven individual with a deep passion for sports marketing and the art of meaningful storytelling. Originally from the Eastern Shore of Maryland, I’ve carried my love for community and connection into every chapter of my life, and I’m now embarking on the exciting next step of my journey.
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I thrive in fast-paced environments that challenge me to think critically and allow me to adapt quickly to changing situations, especially under pressure. Collaboration and innovation fuel my work, and I take pride in building strong relationships that inspire growth and success for everyone involved. I’m a firm believer that there’s a solution to every problem and that even the best systems can always be improved. This mindset drives my dedication to finding more efficient ways to approach challenges and exceed expectations.
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Through my extensive and various work experience, I have gained a valuable perspective and many multifaceted skills that have shaped my work ethic. Every day these skills push me to create with a more holistic, inclusive mindset in all of my projects and assignments.
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Beyond my professional interests, I’m someone who loves staying active, creative, and curious. Whether I’m playing pickleball with friends, crafting unique collages, or experimenting in the kitchen with new recipes, I’m always looking for ways to infuse joy and passion into my day-to-day life.
I’m excited to connect with others who share a vision for excellence and creativity—and I look forward to making an impact wherever I go next!
Work Experience
September 2024 - December 2024
Head Student Videographer for University of Richmond Athletics
Feburary 2022 - December 2024
Febuary 2022 - December 2024
Bartender and Server at Burger Bach
January 2024 - Present
Server, Hostess, Food Runner, and Busser at Capsize
May 2017 - August 2023
Ice Cream Scooper and Barista at The Highland Creamery
May 2017 - August 2022
Retail Sales Associate at Oxford Vintage and Trade
December 2019 - August 2021
Junior Sailing Instructor at Tred Avon Yacht Club
May 2021 - August 2023
Level 1 Snowboard Instructor at Whitetail Ski Resort
January 2018 - March 2019
Managed content creation and social media strategy for the official LinkedIn and Instagram accounts of the Marketing Department at the Robins School of Business. I focused on highlighting the success stories of students and alumni. Collaborating closely with faculty and alumni relations. My role also involved conducting outreach to local businesses and alumni to feature their contributions and involvement with University of Richmond students. I assisted in curating visual content and designing promotional materials using Canva to create engaging and professional visuals. Additionally, I supported marketing initiatives by organizing high-quality media and crafting compelling narratives that resonate with diverse audiences across public platforms.
As the Lead Student Videographer and PR Associate for University of Richmond Athletics, I have been an integral part of a winning team that has made the FCS playoffs for three consecutive years and secured back-to-back conference championships. I manage a small team of student videographers, overseeing the setup and operation of video equipment to ensure seamless coverage of over 50 home and away events for Football, Lacrosse, Basketball, and Field Hockey. Leveraging platforms like SkyCoach, I streamline high-quality footage directly to coaches for player evaluation and game strategy. Additionally, I have contributed to broadcast production for 20+ athletic events streamed on ESPN+, ensuring accurate data collection and smooth execution under fast-paced, high-pressure conditions. My role also includes designing and publishing over 30 engaging social media posts for the Men’s and Women’s Basketball teams, which increased audience engagement by 25% during the 2022-2023 season. This experience has honed my ability to adapt quickly, troubleshoot technical issues, and deliver exceptional results in collaborative and dynamic environments.
I am a results-driven professional with a strong work ethic and a passion for exceptional client experiences. Recognized twice as a "CCV MVP" at The Country Club of Virginia, I have designed impactful marketing materials, including posters and promotional content, driving a 15% increase in member participation and sales. I also implemented organizational systems that enhanced efficiency in collaboration, inventory tracking, and restocking, ensuring seamless workflows and superior customer service.
In addition to assisting with merchandise purchasing and liaising with sales representatives to strengthen retail operations, I acquired specialized skills in tennis racquet stringing, clay court maintenance, and equipment management, supporting high-quality tennis facilities. My ability to build relationships, motivate teams, and deliver creative solutions makes me a versatile asset to any organization, consistently exceeding expectations and driving success.
As a lead bartender, I craft high-quality beverages while maintaining efficiency during high-volume shifts, ensuring excellent customer service and attention to detail. In my role as server-lead, I am responsible for delegating roles and responsibilities to fellow servers and team members, managing the workflow, and ensuring smooth operations during service. This position has honed my ability to multitask, adapt under pressure, and communicate effectively with both colleagues and guests. Working at Burger Bach has deepened my understanding of team dynamics, leadership, and the importance of delivering a memorable dining experience that aligns with the restaurant’s mission of promoting healthy, flavorful eating.
At Capsize, a high-quality seafood restaurant located in a bustling tourist town, I developed a strong foundation in customer service and hospitality. Starting as a busser, hostess, and food runner, I gained valuable experience in creating a welcoming atmosphere and maintaining smooth operations during peak service hours. Recognized for my attention to detail, ability to multitask, and dedication to delivering exceptional service, I was one of the few selected to transition to a server role upon becoming eligible. As a server, I honed my customer service skills by providing personalized dining experiences that reflected the restaurant’s commitment to excellence. My time at Capsize taught me the importance of adaptability, clear communication, and exceeding customer expectations in a fast-paced, high-demand environment.
I worked as an ice cream scooper and barista at a beloved local shop renowned for its award-winning ice cream. I joined the team during an exciting period of growth as they expanded to include a coffee shop, where I played a key role in the original setup and organization of operations. In addition to my duties of crafting delicious ice cream and coffee creations, I also took on a leadership role, overseeing younger team members to ensure they delivered the highest level of customer service and quality. My experience here taught me the importance of maintaining consistency in a high-quality product, effective teamwork, and leading by example to foster a positive work environment that prioritizes both customer satisfaction and team success.
At a charming vintage shop, I took on a multifaceted role focused on organization, pricing, and promoting unique items to a wider audience. I was actively involved in streamlining the process of moving products from estate collections to the shop, as well as organizing auctions for special items. My contributions included managing the store’s online presence, ensuring a consistent flow of new inventory, and creating engaging seasonal displays that increased sales. I also worked directly with customers to provide personalized service and highlight the history and charm of each piece. From the early days of the shop’s creation, I played a key role in helping it gain traction both online and within the local community, establishing a solid foundation for future growth. This experience enhanced my skills in retail organization, customer relations, and creative merchandising.
As a Level 1 Certified US Sailing Instructor, I worked teaching children aged 7-14 the fundamentals of sailing and racing, with a focus on skill development and sportsmanship. I created and organized engaging lesson plans tailored to various skill levels, fostering a competitive yet supportive environment. My dedication and teaching approach culminated in the opportunity to coach a group of Green Fleeters during my final year, where I successfully guided older sailors toward improved racing techniques and sportsmanship, resulting in more medal wins. Coaching Optis allowed me to refine my ability to inspire confidence, build teamwork, and instill a passion for sailing. My efforts were recognized when I was honored with the Coach of the Year award in 2023, a testament to my commitment to helping young sailors achieve their potential both on and off the water.
As a Level 1 Snowboard Instructor, I taught individuals of all ages the foundational skills needed to snowboard confidently and safely. My teaching approach was highly adaptive, ensuring that each lesson met the unique needs and abilities of my students. I also had the rewarding experience of coaching a small group of kids aged 8-12 who met weekly throughout an entire season. Watching their growth, from mastering bunny hills to tackling black diamond runs, was a highlight of my role. I prioritized creating a fun and interactive learning environment, encouraging both boys and girls to stay engaged and enjoy the process. This position allowed me to combine technical instruction with creativity and enthusiasm, fostering a love for snowboarding in my students while helping them build confidence and skills on the slopes.
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